{"id":2436,"date":"2014-10-28T16:36:32","date_gmt":"2014-10-28T20:36:32","guid":{"rendered":"http:\/\/2d823b65bb.nxcli.io\/?p=2436"},"modified":"2014-10-28T16:36:32","modified_gmt":"2014-10-28T20:36:32","slug":"the-power-of-brand-and-the-power-of-product-redux","status":"publish","type":"post","link":"https:\/\/www.robweir.com\/blog\/2014\/10\/the-power-of-brand-and-the-power-of-product-redux.html","title":{"rendered":"The Power of Brand and the Power of Product Redux"},"content":{"rendered":"

Last year I did a three-part blog (“The Power of Brand and the Power of Product”) describing a simple model of product adoption and market share, and showed how the parameters of that model could be determined using a single survey question.\u00a0\u00a0 \u00a0 I used the open source productivity suites, OpenOffice and LibreOffice, as examples.\u00a0\u00a0 It is now time to update that analysis with the most-recent survey data. (If you want to look up the original posts, here are the links: part one,<\/a> part two,<\/a> part three<\/a>).<\/p>\n

To recap the methodology,\u00a0 I conducted a survey using Google\u2019s Consumer Survey<\/a> service, which uses sampling and post-stratification weighting to match the target population, which in this case was the U.S. internet population.\u00a0 In other words, the survey is weighted to reflect the population demographics, for age, sex, region of the country, urban versus rural,\u00a0 income, etc.<\/p>\n

The question in the survey was:<\/p>\n

What is your familiarity with the software application called \u201cOpenOffice\u201d?
\n<\/strong><\/p>\n